p.f. candle co.
From March 2021– August 2023, yours truly was tasked with growing P.F.’s TikTok account with the goal of introducing home fragrance to GenZ and young millennials on the platform. Within that time frame there was over a 2,000% increase in followers.
Tapping a trend
Creating social content that is on trend can boost and strengthen social relevance.
P.F. CANDLE CO. X TOY MACHINE
P.F. CANDLE CO. X TOY MACHINE
